Data On-Boarding

The video discusses the importance of data tracking in marketing, introducing the concept of data onboarding. Data onboarding involves merging offline data with online profiles to enhance marketing decisions. While beneficial, it raises privacy concerns that need careful management. Overall, data onboarding helps marketers gain a comprehensive understanding of consumer behavior.

Why is it important for marketers to track a lot of information in today's digital world?

• To create more advertisements

• To understand consumer behavior

• To increase product prices

• To reduce marketing costs

What does data onboarding primarily involve?

• Creating new online profiles

• Digitizing offline data and combining it with online profiles

• Sharing data with third parties

• Deleting outdated consumer data

How does data onboarding help marketers?

• By reducing marketing expenses

• By providing a complete picture of consumer decision-making

• By increasing the number of online ads

• By simplifying data storage

What is a major concern associated with data onboarding?

• Increased marketing costs

• Privacy issues

• Lack of data

• Decreased consumer engagement

What must marketers ensure when managing data in the context of data onboarding?

• That data is shared with everyone

• That data is kept private and not shared inappropriately

• That data is deleted regularly

• That data is only collected online