The Fashion Startup for Underserved Plus-Size Women

The video discusses the challenges and opportunities in the plus size fashion market. It highlights the underrepresentation of plus size women in retail and media, and the role of bloggers in advocating for this community. The company faced supply challenges but partnered with designers to create exclusive brands. They emphasize the importance of inclusivity in fashion and their responsibility to produce garments for plus size women. The core of their service is understanding the customer through feedback and building a strong relationship.

What percentage of the US population do plus-size women represent?

• 50%

• 67%

• 17%

• 30%

Who were the early advocates for the plus-size community according to the transcript?

• Media companies

• Bloggers and vloggers

• Retailers

• Fashion designers

What was one of the main challenges faced by the USDA in serving their customers?

• Finding a customer base

• Sourcing quality merchandise

• Marketing their products

• Competing with other brands

What action did the USDA take to encourage inclusivity in fashion?

• Took out a full-page ad in the New York Times

• Partnered with international brands

• Launched a new clothing line

• Hosted a fashion show

What is the core focus of the USDA's product strategy?

• Reducing production costs

• Expanding globally

• Understanding customer preferences

• Offering discounts