Marketing - What is Branding?

The video tutorial discusses the importance of branding in marketing, emphasizing how it adds value to products by differentiating them from competitors. Branding involves using names, terms, symbols, and colors to identify a product, person, or organization. It serves two main purposes: product differentiation and consumer recognition. The tutorial also highlights the role of trademarks in protecting brands legally. Overall, branding helps consumers identify products easily and ensures that marketers can establish a strong product identity.

What is the primary role of branding according to the introduction?

• To increase the price of a product

• To identify and differentiate a product

• To reduce production costs

• To enhance customer service

What legal term is used to protect a brand from being copied?

• Trademark

• License

• Copyright

• Patent

How does branding help consumers in a store?

• By lowering the price of products

• By helping them identify products they want

• By making products more colorful

• By providing free samples

What is one of the key functions of branding mentioned in the video?

• To reduce the need for marketing

• To create a new market

• To differentiate products from competitors

• To increase advertising costs

Why is it important for consumers to recognize a brand quickly?

• To ensure they buy the most expensive product

• To help them make faster purchasing decisions

• To reduce the time spent in stores

• To encourage them to try new products