Coca-Cola COO Braun on Global Brand, Macro Economy

The video discusses Coca-Cola's strategies in navigating consumer tensions, global operations, and branding. It highlights the impact of foreign exchange on business, the effects of the pandemic on pricing, and the company's approach to health trends and product diversification. Coca-Cola adapts to local and global markets, balancing consumer needs and leveraging its brand portfolio.

How does Coca-Cola adapt its marketing strategies in over 200 countries?

How does Coca-Cola view the impact of the strong dollar on its global operations?

What is the significance of the 'all weather strategy' mentioned in the context of Coca-Cola's operations?

In what ways did the pandemic impact Coca-Cola's pricing strategies?

How does Coca-Cola balance affordability and premiumization in its product offerings?

What role does consumer choice play in Coca-Cola's marketing approach?

What trends in consumer preferences is Coca-Cola currently observing?