The History Of The Michelin Star

The video explores the history and evolution of the Michelin Guide, originally created by the Michelin brothers to boost tire sales. It explains the star rating system, which began in 1926, and its criteria for evaluating restaurants. The guide's impact on business is significant, with stars increasing customer willingness to pay. Michelin's influence is global, though not all cities are rated. Florida, for example, pays to be included, highlighting the guide's prestige and economic impact.

What was the original purpose of the Michelin Guide when it was first created?

• To rate the best hotels in Europe

• To provide a comprehensive travel guide

• To increase the sales of Michelin tires

• To promote French cuisine worldwide

When did Michelin start awarding stars to restaurants?

• 1980

• 1950

• 1926

• 1900

Which of the following is NOT a criterion used by Michelin inspectors to rate restaurants?

• Consistency between visits

• Mastery of flavor and cooking techniques

• Location of the restaurant

• Quality of the product

How much can a Michelin star increase a restaurant's business according to Joel Robuchon?

• 100%

• 40%

• 20%

• 10%

Which US states have Michelin-rated restaurants?

• New York, Washington DC, Chicago, and California

• Texas, Florida, New York, and Illinois

• California, Nevada, Texas, and Florida

• Washington DC, New Jersey, New York, and Illinois