Media Kit

The video tutorial explains the importance of communication in marketing, highlighting the role of media in reaching customers. It introduces the concept of a media kit, which includes promotional materials that convey a brand's identity, goals, and mission to the media. The primary purpose of a media kit is to generate publicity, especially when launching a new product or company.

What is one of the primary functions of marketing?

• To design advertisements

• To communicate with customers

• To manage finances

• To create new products

What is a media kit primarily used for?

• To sell products directly

• To provide financial reports

• To share brand identity and goals with the media

• To recruit new employees

Which of the following is NOT typically included in a media kit?

• Brand identity

• Company's financial statements

• Mission and vision

• Promotional materials

What is the main goal of distributing a media kit?

• To generate publicity

• To increase sales

• To conduct market research

• To improve customer service

When is a media kit often issued?

• When launching a new product

• When hiring new staff

• During a financial audit

• At the end of the fiscal year