Pinterest Builds Its Second Act

Pinterest Builds Its Second Act

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses a company's executive team and their unique approach in Silicon Valley. It highlights their product development strategy, focusing on algorithm improvements rather than flashy updates. The conversation shifts to market competition, noting threats from Google and Instagram. Despite having a strong user base, the company faces growth challenges and is cautious about an IPO. The discussion concludes with insights into brand loyalty and the company's future outlook.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Pinterest's approach differ from typical Silicon Valley companies?

They are known for being brash and overbearing.

They focus on flashy product updates.

They aim to be a social media giant.

They prioritize slow and steady growth.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant threat to Pinterest's growth?

Lack of user engagement.

Competition from Google and Instagram.

High operational costs.

Limited advertising options.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature did Google announce that poses a threat to Pinterest?

Live video streaming.

Shoppable images in image search.

Augmented reality filters.

Instant messaging service.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Pinterest's stance on being a social network?

They embrace the label wholeheartedly.

They plan to become a leading social network.

They explicitly state they are not a social network.

They are undecided about their identity.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic shows strong brand loyalty to Pinterest in the U.S.?

Middle-aged professionals.

Older men.

Younger women.

Teenagers.