Is Yahoo Doing Enough to Keep Activists Satisfied?

Is Yahoo Doing Enough to Keep Activists Satisfied?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Yahoo's recent growth, which has positively impacted its stock prices. However, challenges remain for CEO Marissa Mayer, as demands from Starboard for significant changes persist. Yahoo's business performance is mixed, with declines in some areas but progress in mobile. The company is scrutinized for its acquisition of Tumblr, which is showing user growth and revenue potential. Future investments, such as in Snapchat, are considered to attract younger audiences. Yahoo needs to modernize to stay competitive in the evolving digital landscape.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the impact of Yahoo's recent quarterly growth on its stock?

It caused the stock to decline.

It had no impact on the stock.

It caused the stock to remain flat.

It sent the stock higher.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the demands made by Starboard regarding Yahoo's strategy?

Increase the number of acquisitions.

Focus solely on the display business.

Return more money to shareholders.

Invest heavily in traditional media.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main criticism of Yahoo's acquisition of Tumblr?

It was too expensive.

It is not a popular platform.

It generates no revenue.

It has no user base.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Yahoo interested in investing in Snapchat?

To improve its email services.

To attract younger users and generate buzz.

To expand its display business.

To compete with Alibaba.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Yahoo face with its traditional portal and email services?

They are leading the market in innovation.

They are generating too much revenue.

They are outdated and not appealing to younger audiences.

They are too popular among young users.