Why Is Pumpkin Spice Season So Popular?

Pumpkin spice evokes warm feelings and has historical roots dating back centuries. Initially used by early American settlers for preservation, it became known as pumpkin pie spice in the 20th century. Starbucks popularized the flavor in coffee, leading to a massive market for pumpkin spice products. The scent triggers nostalgic memories, contributing to its enduring appeal and significant market growth.

Which of the following spices is NOT typically found in a traditional pumpkin spice blend?

• Cinnamon

• Cloves

• Nutmeg

• Vanilla

Who is credited with the idea of the pumpkin spice latte at Starbucks?

• Howard Schultz

• John McCormick

• Peter Dukes

• Amelia Simmons

In what year did Starbucks introduce the pumpkin spice latte?

• 2015

• 2010

• 2003

• 1996

According to researchers, what sense is primarily responsible for evoking memories associated with pumpkin spice?

• Taste

• Touch

• Smell

• Sight

What was the estimated market value of pumpkin spice products in 2018?

• $608 million

• $1 billion

• $300 million

• $420 million