Alphabet 4Q Profit Falls as Marketing Costs Rise

Alphabet 4Q Profit Falls as Marketing Costs Rise

Assessment

Interactive Video

Business

University

Hard

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The video discusses the factors affecting stock prices, focusing on Google's performance. It highlights the impact of operating income, cost management, and investment strategies on stock performance. The video also covers Google's revenue sources, particularly advertising and cloud business, and the challenges in talent acquisition in Silicon Valley. Finally, it analyzes the reasons behind stock price fluctuations, including market expectations and cost per click metrics.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Google's increased expenses according to the discussion?

Investing in new office spaces

Spending on advertising campaigns

Hiring talent and investing in other business areas

Developing new hardware products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as the leading player in the cloud business?

Amazon

Microsoft

IBM

Google

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge faced by tech companies in Silicon Valley?

Intense competition for talent

Strict government regulations

High real estate prices

Limited access to venture capital

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the market generally perceive Google's internal financial metrics like cost per click?

They are viewed as average

They are seen as a major concern

They are largely ignored

They are considered excellent

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common reason given for the decline in Google's stock price?

Increased competition from Facebook

The stock had already risen significantly before the report

Negative press coverage

Decreased advertising revenue