Marketing - Why are Ethics important

The video discusses the outdated negative perception of marketing due to past unethical practices. It emphasizes the importance of ethics in modern marketing, both in micro and macro contexts, highlighting the role of ethics in resource allocation. The video also covers the significance of accountability in today's world, where strong rules around product liability exist, and information spreads rapidly through social media, making unethical practices unsustainable.

Why do some people have a negative view of marketing?

• Because marketing is always unethical.

• Due to past unethical practices by salespeople.

• Marketing is not effective.

• Marketing is too expensive.

What is micro marketing primarily concerned with?

• Selling products.

• Creating advertisements.

• Allocating resources.

• Building brand reputation.

Why is macro marketing important?

• It focuses on individual sales.

• It deals with resource allocation.

• It is about creating advertisements.

• It only concerns small businesses.

What happens if a company sells a harmful product today?

• They can ignore the issue.

• They will be held accountable.

• They can easily move to another town.

• They will not face any consequences.

How does the speed of information affect marketing ethics?

• It slows down the spread of information.

• It makes unethical practices easier to hide.

• It exposes unethical practices quickly.

• It has no impact on marketing ethics.