Lululemon CEO Sees ‘Huge Runway for Growth’ for Brand

Lululemon CEO Sees ‘Huge Runway for Growth’ for Brand

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by a business due to misalignment between the founder, board, and management. It highlights the role of private equity in restoring alignment and the subsequent leadership changes that enabled the company to assemble a world-class management team. The focus then shifts to the vision for growth, both domestically and internationally, emphasizing the potential for expansion in various markets and categories.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was identified as the core issue affecting the company's performance?

Lack of innovation

Poor marketing strategies

Misalignment between founder and board

High production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant change occurred in the company in 2015?

The company acquired a competitor

The company went public

The founder exited the company

The company launched a new product line

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the vision for the brand as discussed in the third section?

To become a leader in the tech industry

To unite a community to live the sweat life

To focus solely on North American markets

To reduce production costs significantly

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which strategy is NOT mentioned as part of the company's growth plan?

Reducing workforce

Doubling the men's business

Expanding into new categories

Increasing digital platform engagement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to international expansion?

Expanding only in South America

Focusing only on Europe

Avoiding international markets

Entering markets in Europe and China