Can Facebook Monetize Its Messaging Apps?

The transcript discusses the untapped potential of messaging apps like Messenger and WhatsApp, which have not yet been monetized like Facebook. These platforms offer significant opportunities for business-customer engagement, as seen with companies like Sprint and Hyatt Hotels using Messenger for customer service. The future potential of these billion-user platforms is exciting, with early developments like transactional bots indicating the beginning of their monetization journey.

What is the potential of messaging apps like Messenger and WhatsApp according to the transcript?

• They are already fully monetized.

• They have limited potential for future revenue.

• They have significant potential for future revenue.

• They are not part of Facebook's strategy.

Why can't Messenger and WhatsApp be monetized in the same way as Facebook?

• They are not suitable for traditional advertising.

• They are already monetized.

• They are not owned by Facebook.

• They have a smaller user base.

What innovative use of Messenger is mentioned in the transcript?

• Customer service delivery

• Video streaming

• Gaming applications

• E-commerce platform

What recent development in Messenger is highlighted in the transcript?

• Introduction of video calls

• Launch of transactional bots

• Integration with Instagram

• Partnership with Google

What is the user base size of Messenger and WhatsApp as mentioned in the transcript?

• Trillion users

• Thousand users

• Billion users

• Million users