Moleskine CEO on The Future of Paper

The video discusses the enduring relevance of handwriting and sketching in the digital age, focusing on the Moleskine brand. It highlights the brand's efforts to stay relevant with Gen Z through digital adaptations and a Gen Z board. The video also addresses economic challenges like inflation and supply chain management, emphasizing the importance of supplier loyalty and innovative solutions to maintain product availability.

What is the primary focus of Moleskine's origins?

• Virtual reality

• Handwriting and sketching

• Digital innovation

• Online marketing

How does Moleskine engage with Gen Z to stay relevant?

• By ignoring traditional methods

• By focusing solely on digital products

• Through a Gen Z board and digital features

• By offering discounts

What is a popular activity among Gen Z that Moleskine supports?

• Gaming

• Journaling

• Video streaming

• Online shopping

How has Moleskine managed inflation and supply chain issues?

• By changing suppliers frequently

• By reducing product quality

• By halting production

• By maintaining loyalty to suppliers

What unique method did Moleskine use to ensure product availability during a supply chain disruption?

• Stopped production

• Sent products by plane

• Increased prices

• Used local suppliers