How Big Will the Entertainment Business Be for Alibaba?

How Big Will the Entertainment Business Be for Alibaba?

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses Alibaba's interest in acquiring Hollywood content to expand its online platform, addressing piracy issues in China, and the potential for a viable streaming market. It highlights the challenges Alibaba faces with Chinese government censorship and the impact of potential deals with Hollywood studios. The growth of online video in China and the opportunities for US entertainment companies are also explored.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Alibaba's primary strategy to grow its online platform?

Acquiring international content

Developing new technology

Building new studios

Expanding into e-commerce

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Alibaba face with the Chinese government?

Competition from local companies

Lack of infrastructure

Censorship policies

High taxation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for Hollywood studios to have strategic relationships in China?

To access a larger audience

To reduce production costs

To hire local talent

To improve film quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Youku's role in the Chinese online video market?

A competitor to Alibaba

A platform seeking collaboration with US companies

A government-owned streaming service

A new entrant in the market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current state of the online video market in China?

Fully saturated

Largely untapped

Dominated by foreign companies

Declining rapidly