Swiss Watch Exports Boom in 2018

Swiss Watch Exports Boom in 2018

Assessment

Interactive Video

Business

University

Hard

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The video discusses the luxury watch market's growth, particularly in the Asia Pacific region, and features an interview with Francois Haumea, CEO of a leading watch company. The discussion covers the company's performance, its independence, and strategic decisions, including entering the second-hand watch market. The CEO emphasizes the importance of independence for innovation and speed, and the shift in consumer behavior towards trading watches rather than keeping them long-term.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What region has significantly contributed to the rebound in the luxury watch industry?

Europe

Asia Pacific

South America

North America

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason the company wants to remain independent?

To increase sales

To expand globally

To maintain freedom in decision-making

To reduce costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company's inventory level changed recently?

It has increased significantly

It remains the same

It is at the lowest level ever

It fluctuates frequently

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new strategy is the company implementing to adapt to market changes?

Selling second-hand watches

Partnering with other brands

Launching a new watch model

Entering the digital market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are consumers interested in trading in their watches?

To collect more watches

To keep up with trends

To try different brands

To get a discount