Coty Raises Prices as Demand Stays High

The video discusses the shift in consumer preferences towards premium beauty products, emphasizing the importance of brand desirability over price. It highlights how companies are managing inflation through strategic pricing and resilience plans, resulting in improved profitability. The discussion also covers the need for businesses to be prepared for varying economic conditions, with plans to adjust prices and maintain resilience.

What shift in consumer behavior is highlighted in the fragrance category?

• A decline in premium product sales

• A preference for more concentrated versions

• A move towards less expensive products

• A trend towards audio toilet products

What is the key factor driving consumer purchases in mass distribution?

• Low prices

• Brand desirability

• Discount offers

• Product availability

How has the company managed inflationary pressures?

• By laying off employees

• By cutting down on marketing expenses

• By implementing resilience plans and local sourcing

• By reducing product quality

What is the company's approach if inflationary pressures continue?

• Implement new price increases

• Focus on luxury consumers only

• Reduce product prices

• Stop production

What has been the impact on the company's gross margin amidst inflation?

• It has decreased significantly

• It has grown near 400 basis points year on year

• It has remained stable

• It has fluctuated unpredictably