The video discusses Gusto's role in supporting small businesses through embedded payroll services, partnerships, and international hiring capabilities. It highlights the competitive landscape in the SME space, Gusto's financial strategy, and future plans, including potential IPO considerations. The focus on team building and innovation is emphasized as Gusto reinvests in new products and services.

What is the main purpose of Gusto's embedded payroll strategy?

• To allow platforms to offer payroll services powered by Gusto

• To create a new payroll software

• To compete directly with Xero

• To focus solely on large enterprises

Which company is mentioned as a partner in bringing modern payroll solutions?

• Square

• PayPal

• Chase Payment Solutions

• Stripe

What is one of the challenges Gusto is addressing in international hiring?

• High cost of international payroll

• Complexity of hiring abroad

• Lack of international clients

• Limited technology for remote work

Why has Gusto not raised funds since 2021?

• They are waiting for better market conditions

• They have sufficient profitability

• They are planning an IPO soon

• They are focusing on reducing expenses

What is Gusto's approach to competition in the market?

• Ignoring competitors and focusing on internal growth

• Merging with competitors to reduce competition

• Welcoming competition and striving to be the best

• Avoiding competition by focusing on niche markets