Tommy Hilfiger: Social Media Drives Your Brand

The video discusses the shift from male to female influencers in the fashion industry, highlighting the impact of celebrities like Kim Kardashian and Rihanna. It explores the potential of different female figures to drive fashion brands, considering factors like social media influence. The discussion then shifts to the future of retail, emphasizing the importance of omnichannel strategies that combine online and offline shopping experiences, with a focus on the growing trend of mobile shopping, especially among young consumers in China.

Which of the following best describes the shift in the fashion industry discussed in the video?

• From traditional to digital marketing

• From celebrity to non-celebrity influence

• From male to female dominance

• From female to male dominance

Who among the following is mentioned as having a significant impact on fashion brands due to their social media following?

• Adele

• The Duchess of York

• Kim Kardashian

• Miley Cyrus

What is a key factor in driving fashion trends according to the video?

• Television advertisements

• Radio promotions

• Magazine features

• Social media followers

What retail strategy is emphasized as crucial for the future?

• Omnichannel

• Single-channel

• Online only

• Brick and mortar only

In which country is mobile shopping particularly popular among young people, as mentioned in the video?

• Brazil

• China

• India

• United States