Tommy Hilfiger dice que los consumidores quieren gratificación inmediata

Tommy Hilfiger dice que los consumidores quieren gratificación inmediata

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The transcript discusses evolving consumer trends, particularly among Generation Z and millennials, who prefer direct-to-consumer models and immediate gratification. It highlights the importance of fashion shows and collaborations, such as with Gigi Hadid, to engage consumers. The speaker emphasizes the need for brands to adapt to digital and technical advancements to stay relevant. The future of retail is seen as omnichannel, combining brick-and-mortar, e-commerce, and social media to provide diverse consumer experiences. Brands must innovate to keep pace with rapid changes in the retail landscape.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker believe the future of retail will look like?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker suggest brands can stay relevant in a rapidly changing market?

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