TOWS Analysis

The video explains the TOES analysis, a strategic tool related to SWOT analysis. While SWOT focuses on internal strengths and weaknesses to assess external opportunities and threats, TOES reverses this by first examining external factors. This approach helps identify internal strengths and weaknesses, offering a comprehensive view of a business's strategic position. The video highlights the complementary nature of TOES and SWOT, emphasizing their combined utility in understanding a firm's competitive environment.

What is the primary focus of a SWOT analysis?

• External opportunities and threats

• Market trends

• Internal strengths and weaknesses

• Financial performance

How does the TOES analysis differ from the SWOT analysis?

• It starts with external factors

• It focuses only on financial data

• It is not related to strategic planning

• It ignores internal weaknesses

What does the TOES analysis initially examine?

• Internal strengths

• External opportunities and threats

• Market share

• Employee performance

Why is the TOES analysis considered a good companion to SWOT?

• It is easier to conduct

• It focuses solely on internal factors

• It offers a varied perspective on strategic positioning

• It provides a financial overview

What strategic advantage does combining TOES and SWOT analyses offer?

• A detailed competitor analysis

• An emphasis on cost reduction

• A comprehensive view of a business's strategic position

• A focus on short-term goals