VW CEO Herbert Diess on Ducati Ownership

VW CEO Herbert Diess on Ducati Ownership

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the speaker's affinity for an Italian brand, Ducati, highlighting its naturally aspirated 4-cylinder engine and brand value. The speaker shares their background in the motorbike industry, particularly with BMW, and acknowledges Ducati's strong market position. The conversation shifts to potential growth strategies and ownership considerations for Ducati, emphasizing the need for synergies and exploring new ownership if necessary.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the horsepower of the naturally aspirated engine mentioned in the video?

220 horsepower

215 horsepower

200 horsepower

225 horsepower

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which motorcycle brand does the speaker consider to be the most valuable in the world?

Yamaha

Ducati

Kawasaki

Harley-Davidson

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's previous role in the motorbike industry?

Head of Ducati

CEO of Harley-Davidson

Manager at Yamaha

In charge of BMW Motorbike division

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker suggest as a potential strategy for Ducati's growth?

Reducing production costs

Focusing solely on car synergies

Exploring new ownership

Expanding into truck manufacturing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the speaker, how significant are the synergies between bikes and cars?

As little as between trucks and cars

Very significant

Moderately significant

Not significant