McDonald's Keeps Customers Coming, Despite Higher Prices

The video discusses McDonald's sales performance, highlighting how price increases have driven sales despite no increase in foot traffic. McDonald's scale allows it to offer competitive pricing. During the pandemic, McDonald's streamlined its menu, eliminating all-day breakfast to improve operations. The company faces challenges from global currency exposure and declining consumer sentiment, especially in Europe. The video also explores the impact of inflation on consumer behavior and the competitive landscape, with McDonald's and other large chains having an advantage due to their scale.

What was a key factor in McDonald's sales increase despite higher costs?

• Price increases

• New menu items

• Reduced advertising

• Increased foot traffic

How did McDonald's improve its operations during the pandemic?

• By closing stores

• By increasing staff

• By eliminating all-day breakfast

• By expanding their menu

What percentage of McDonald's revenue comes from abroad?

• 66%

• 50%

• 80%

• 75%

What is a major concern for McDonald's in the global market?

• High competition

• Consumer sentiment

• Lack of innovation

• Supply chain issues

Which companies are mentioned as having a competitive advantage due to their scale?

• McDonald's and Coca-Cola

• Texas Roadhouse and Darden

• McDonald's and Yum Brands

• Walmart and Shopify