CLEAN : S.Africa winemakers on quest for quality and prestige

The video discusses the pricing and perception of South African wines, highlighting the ceiling prices for red and white wines. It addresses the historical view of these wines as value for money and the challenges this perception poses. The video also examines the purchasing power of the black middle class, emphasizing the importance of not excluding this demographic from the market to sustain the wine industry.

What is the general price ceiling for red wines in South Africa?

• 400-500

• 800-900

• 200-300

• 600-700

Why are South African wines often seen as value for money?

• They were introduced as affordable when re-entering the international market.

• They are produced in large quantities.

• They have always been cheap.

• They are made from rare grapes.

What challenge does the perception of South African wines as value for money create?

• It reduces the variety of wines available.

• It increases production costs.

• It prevents wines from being recognized for their quality.

• It limits the market to only local consumers.

Which demographic now has a larger purchasing power in South Africa?

• The elderly population

• The black middle class

• The youth

• The white population

Why is it important for the South African wine industry to consider the black middle class market?

• They are the only consumers of red wine.

• They have a larger purchasing power than the white population.

• They are not interested in wine.

• They prefer imported wines.