2009 MacTaggart Lecture in Edinburgh by James Murdoch

The transcript critiques the notion of impartiality in broadcast news, arguing that bias is inherent in all media but often disguised. It questions the necessity of media control, highlighting a historical tradition of free press that thrives on public demand and accountability. The text presents hypothetical scenarios to illustrate the absurdity of excessive media control and concludes by labeling such control as authoritarian, questioning its appropriateness in modern broadcasting.

What is the main argument against content control in broadcast news?

• It reduces production costs.

• It limits freedom of speech and choice.

• It enhances the quality of news.

• It increases viewer engagement.

Which of the following best describes the role of the free press?

• To support government policies.

• To entertain the public.

• To hold the powerful accountable.

• To promote commercial interests.

How does the free press maintain its independence?

• By relying on government funding.

• By avoiding controversial topics.

• Through profits and public demand.

• Through strict content regulations.

What is the author's view on media regulation in broadcasting?

• It is outdated and authoritarian.

• It is necessary for quality control.

• It is beneficial for advertisers.

• It ensures balanced reporting.

What does the author suggest about the future of media regulation?

• It should focus on print media.

• It should be adapted to new media forms.

• It should be abolished.

• It should be more stringent.