Paris Gets Sneak Peek at the Car of the Future

Paris Gets Sneak Peek at the Car of the Future

Assessment

Interactive Video

Business, Architecture

University

Hard

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Citroen and Peugeot are introducing new concept cars to boost sales and compete with German luxury brands. Citroen's Devine DS, designed with help from luxury companies, aims to redefine premium cars in a French style. Peugeot's Exalt is part of their strategy to rival brands like Volkswagen. However, the high development costs of these concept cars pose challenges for their market release.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of Citroen's Devine DS concept car?

To compete with Japanese car manufacturers

To focus on budget-friendly car models

To redefine the premium car market with a French touch

To introduce a new line of electric vehicles

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which luxury brands contributed to the design of the Devine DS?

Gucci and Prada

Rolex and Omega

Cartier and Tiffany

Swarovski and Maison Lesage

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Peugeot's strategy to compete with German car brands?

Showcasing upmarket cars like the Exalt

Focusing on electric vehicles

Introducing budget-friendly models

Partnering with American car manufacturers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Peugeot face in the market?

Expanding into the Asian market

Reducing production costs

Developing hybrid technology

Convincing consumers of their upmarket status

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common outcome for concept cars in the development process?

They are sold at a premium price

They are mass-produced without changes

They appear in a modified form on the road

They remain as prototypes and never hit the market