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MCD Nov. Global Comp Sales Down 2.2.%

MCD Nov. Global Comp Sales Down 2.2.%

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

In November, McDonald's global comparable sales fell by 2.2%, worse than the expected 1.7% decline. The US market saw a significant drop of 4.6% against an estimated 1.9% decline, while European sales also underperformed with a 2% drop. Currency effects are expected to reduce fourth-quarter earnings by 7 to 9 cents. McDonald's is struggling against fast casual competitors like Chipotle, despite efforts like introducing pumpkin spice lattes and accepting Amex points.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the actual decline in McDonald's global comparable sales for November?

1.7%

2.2%

3.0%

4.6%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did McDonald's US sales perform compared to expectations?

They were worse than expected

They were better than expected

They matched expectations

They exceeded expectations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of currency effects on McDonald's fourth-quarter earnings?

Increase by 7 to 9 cents

Decrease by 7 to 9 cents

No impact

Increase by 1 to 2 cents

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which fast-casual restaurant is mentioned as a competitor to McDonald's?

Wendy's

Subway

Chipotle

Burger King

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new strategy has McDonald's implemented to attract customers?

Expanding menu options

Reducing prices

Introducing pumpkin spice lattes

Offering free meals

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