Amazon Takes on Flipkart in India

The video discusses Amazon's aggressive investment strategy in India, with Jeff Bezos pledging $5 billion to expand operations. Flipkart, an Indian e-commerce company, faces challenges despite its head start and local knowledge. The importance of mobile apps in India is highlighted, with Flipkart's failed app-only strategy being a key point. The video also covers Flipkart's new initiatives under CEO Binny Bansal to enhance competitiveness.

What is the main focus of Amazon's strategy in India?

• Expanding to rural areas

• Reducing prices

• Partnering with local stores

• Investing heavily

What advantage does Flipkart have over Amazon in the Indian market?

• Larger customer base

• Homecourt advantage

• More funding

• Better technology

What challenge does Flipkart face in the Indian e-commerce market?

• High import taxes

• Fragmented retail market

• Lack of mobile users

• Limited product range

Why did Flipkart's app-only strategy not succeed?

• High app development costs

• Preference for PC ordering

• Lack of internet access

• Poor app design

What recent initiative has Flipkart launched under its new CEO?

• 24-hour customer service

• Early morning delivery

• Loyalty program

• Free shipping