Social Responsibility and Marketing

The video discusses the importance of social responsibility for organizations, emphasizing the need to maximize positive impacts on society and minimize negative ones. It highlights the significance of creating safe products, managing waste, and treating employees well. Additionally, it stresses the importance of communicating these efforts to customers, as studies show that consumers prefer buying from socially responsible companies.

What is one way organizations can maximize their positive impact on society?

• By reducing employee benefits

• By creating safe and healthy products

• By minimizing customer feedback

• By increasing product prices

Why is it important for organizations to minimize their negative impact?

• To increase production costs

• To avoid creating new products

• To reduce environmental and social harm

• To limit employee growth

What is a key strategy in reducing waste in manufacturing?

• Hiring more employees

• Being clever and dedicated to waste management

• Expanding product lines

• Increasing production speed

How can organizations benefit from communicating their social responsibility efforts?

• By increasing product prices

• By avoiding public scrutiny

• By gaining positive customer responses

• By reducing marketing costs

What do studies show about consumer preferences regarding socially responsible companies?

• Consumers are indifferent to social responsibility

• Consumers prefer companies with no social responsibility

• Consumers avoid socially responsible companies

• Consumers prefer companies that are socially responsible