Shiffon Founder Makes Pinky Promise to Help Female Entrepreneurs

Shilpa Yarlagadda, a Harvard student, founded Chiffon, a fine jewelry startup, to empower women by bridging the funding gap for female entrepreneurs. She focuses on selling a single product, a pinky ring symbolizing a promise to support women. The business model cuts out middlemen, allowing for significant donations to women's causes. Despite balancing school and business, Shilpa aims to empower a million women through her rings. Her strategy includes organic celebrity endorsements, ensuring the brand's timeless appeal.

What is the primary product sold by Shilpa Yarlagadda's startup, Chiffon?

• A necklace

• A bracelet

• A pinky ring

• Earrings

What percentage of venture capital funding was going to female-led businesses when Shilpa started her company?

• 15%

• 10%

• 2.2%

• 5%

Why did Shilpa choose to sell directly to consumers?

• To increase the price

• To focus on online sales

• To cut out middlemen and pass savings to consumers

• To sell more products

What does the pinky ring symbolize in Shilpa's business model?

• A promise to support women

• A fashion trend

• A luxury item

• A family heirloom

How does Shilpa plan to empower women in the next five years?

• By opening more stores

• By collaborating with more celebrities

• By empowering a million women with the pinky ring

• By launching new products