ESPNs John Skipper Okays New Deal With NBA

ESPN, ABC, and Turner Broadcasting have secured a nine-year deal to broadcast NBA games, valued at $24 billion, which is three times the current cost. Despite the high price, ESPN remains financially robust due to substantial cable operator payments. John Skipper, ESPN's executive, confirms that ESPN will not be spun off from Disney, highlighting the complementary relationship and shared resources between the two companies. Bob Iger, Disney's CEO, is noted for his focus on content integrity and technology adoption.

What is the duration of the new broadcasting deal between ESPN, ABC, Turner Broadcasting, and the NBA?

• Twelve years

• Nine years

• Seven years

• Five years

How much is the new NBA broadcasting deal worth?

• $12 billion

• $18 billion

• $24 billion

• $30 billion

What is the likelihood of ESPN being spun out from Disney according to John Skipper?

• Very likely

• Categorically would not happen

• Unlikely

• Somewhat likely

What role has Disney played in the development of ESPN?

• Disney has had no involvement

• Disney provided financial and resource support

• Disney only provided marketing support

• Disney was involved only in the initial stages

How does ESPN refer to its audience compared to Disney?

• ESPN calls them viewers, Disney calls them guests

• ESPN calls them customers, Disney calls them guests

• ESPN calls them fans, Disney calls them guests

• ESPN calls them subscribers, Disney calls them guests