Yum! to Bring First KFC to Myanmar in 2015

Yum! to Bring First KFC to Myanmar in 2015

Assessment

Interactive Video

Business

University

Hard

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Yum Brands is partnering with Yoma to enter Myanmar's market, which is opening up economically and showing increased wealth. The fast food industry sees potential here, with companies like Thailand's Minor Food Group and South Korea's BBQ Chicken already succeeding. The restaurant market is valued at nearly $3 billion, with rapid growth expected.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is Yum Brands planning to partner with for its venture in Myanmar?

BBQ Chicken

Minor Food Group

Yoma

Daiwa Institute

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason global fast food companies are interested in Myanmar?

Decreasing wealth among its people

Easing economic control

Strict government regulations

Lack of local competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Thai company successfully opened a restaurant in Yangon?

Yum Brands

Minor Food Group

BBQ Chicken

Daiwa Institute

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many locations does South Korea's BBQ Chicken chain operate in Myanmar?

Ten

Three

Five

Seven

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated value of the restaurant market in Myanmar?

$3 billion

$2 billion

$1 billion

$4 billion