The Growing Popularity of Peru's National Drink

The video discusses the journey to Machu Picchu in Peru and introduces Pisco, a national drink making its way to the U.S. Jean Francois Brunet explains the unique production techniques of Pisco Porton, highlighting its high cost due to the amount of grapes required. The video also covers the growth of Pisco exports, particularly to the U.S., and the strategic approach needed to build a luxury brand, emphasizing the importance of engaging with gatekeepers and influencers.

Where is Machu Picchu located?

• Argentina

• Brazil

• Chile

• Peru

What is the main ingredient used in the production of Pisco?

• Grapes

• Bananas

• Oranges

• Apples

Why is Pisco Porton considered an expensive product?

• It uses a rare type of grape

• It requires a large quantity of grapes per bottle

• It is aged for many years

• It is imported from a distant country

What percentage of Peruvian Pisco exports to the US does Porton represent?

• 25%

• 50%

• 75%

• 100%

What is a key strategy in building a luxury brand for Pisco?

• Mass production

• Discount pricing

• Ignoring consumer feedback

• Engaging influencers and gatekeepers