Apple Has Given Upper Hand to Merchants: Priebatsch

Apple Has Given Upper Hand to Merchants: Priebatsch

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the evolution of mobile payments, focusing on the role of companies like Level Up, Apple, and Google. It highlights how Apple Pay has validated mobile payments and the potential for Google to integrate loyalty and rewards. The competitive landscape is explored, with emphasis on differentiation and the impact of carrier billing. The future of mobile payments is speculated, considering the influence of major tech companies.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What industry is Level Up primarily focused on?

Retail

Education

Healthcare

Restaurant

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Apple Pay affect the mobile payments industry according to the speaker?

It hinders the growth of mobile payments.

It validates and promotes mobile payments.

It has no impact on mobile payments.

It makes mobile payments obsolete.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key differentiator for Google Wallet as mentioned in the discussion?

Hardware integration

Advertising and rewards integration

Exclusive partnerships

Lower transaction fees

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential role of carrier billing in mobile payments?

To increase transaction fees

To provide more payment options

To eliminate credit card usage

To restrict mobile payments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main revenue stream for Google as discussed?

Advertising

Software development

Device sales

Subscription services

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on Apple's end game in mobile payments?

To become the leading payment network

To focus solely on hardware sales

To eliminate all credit card companies

To enable an ecosystem for better consumer experience

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Level Up aim to differentiate itself in the competitive mobile payments space?

By offering exclusive merchant partnerships

By providing free services to consumers

By focusing on lower interchange fees and analytics

By developing proprietary hardware