Amazon Resolves Dispute, Buries the Hatchet With Hachette

Amazon Resolves Dispute, Buries the Hatchet With Hachette

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses the resolution of a pricing dispute between Amazon and publishers like Simon & Schuster. It highlights the impact on authors, including Malcolm Gladwell, who experienced significant earnings loss. The discussion also covers Amazon's business strategy, the implications for the publishing market, and potential future changes in pricing control for other suppliers on Amazon.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main concern for Simon and Schuster regarding their deal with Amazon?

Amazon would stop selling their books.

Amazon would set higher prices for their books.

Amazon would not promote their books.

Amazon would cut prices for other publishers, leaving theirs high.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do Amazon and publishers like Hachette need each other?

Amazon needs more books to sell, and publishers need a large retailer.

Amazon wants to enter the publishing business, and publishers need technology.

Amazon needs to diversify, and publishers need marketing support.

Amazon wants to control book content, and publishers need distribution.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Malcolm Gladwell's reaction to the Amazon dispute?

He believed the dispute would boost his sales.

He was disappointed and felt betrayed by Amazon.

He felt Amazon was still a strong partner.

He was indifferent to the situation.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the deal affect independent authors?

It had no impact on them.

It was beneficial due to price differentials.

It led to a decrease in their book sales.

It forced them to sign with major publishers.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant loss during the Amazon and publisher dispute?

Loss of Amazon's market share.

Loss of author contracts.

Loss of publisher's reputation.

Loss of book sales over several months.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What broader change might the Amazon deal suggest?

Amazon will focus solely on technology.

Amazon might change its pricing strategy for other suppliers.

Amazon will increase prices for all products.

Amazon will stop selling books.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential implication of the Amazon deal for other suppliers?

They will have to increase production.

They might gain more control over pricing.

They will be excluded from Amazon.

They will have to lower their prices.