Canada Goose Flying High in Cold Weather

Canada Goose aims to grow by 30% despite a slowing luxury market. The company is expanding production and opening offices in key cities like Toronto, London, and New York. It is also targeting Asian markets, where cold is relative, by leveraging its brand's reputation for quality. CEO Dani Reiss compares their products to Swiss watches and German autos, emphasizing craftsmanship. The company faces competition from brands like Montclair and is affected by currency fluctuations, especially in Japan. Despite high prices, Canada Goose plans to maintain its luxury status without discounts.

What is one of the key strategies Canada Goose is using to achieve its projected growth?

• Increasing advertising budget

• Reducing production costs

• Opening new offices in key cities

• Lowering product prices

According to CEO Dani Reiss, why do people in non-cold regions buy Canada Goose jackets?

• They are the cheapest option available

• They are fashionable and offer protection

• They are required by local regulations

• They are the only available brand

How does Canada Goose compare its products to other luxury items?

• As seasonal products

• As affordable alternatives

• As essential daily wear

• As high-quality, crafted items like Swiss watches

What is a significant factor affecting luxury sales in Japan?

• Increase in local production

• Currency fluctuations

• Rise in local competition

• Decrease in tourism

What is Canada Goose's stance on discounting their products?

• They aim to never discount their products

• They will provide discounts to loyal customers

• They will offer discounts during economic downturns

• They plan to offer seasonal discounts