TV Ratings: How Rentrak Competes With Nielsen

The video discusses Rentrak's role in measuring movies and TV viewership, comparing its methods to Nielsen's. It highlights Rentrak's use of big data and its customer base, including advertising firms and TV networks. The video also explores viewer engagement and changing TV viewing habits, emphasizing the importance of accurate measurement for advertisers.

What is the primary function of RentTrack as described in the video?

• To create advertising content

• To provide streaming services

• To measure and track movie and TV viewership

• To produce movies and TV shows

How does RentTrack's data collection method differ from Nielsen's?

• RentTrack uses e-census currency for comprehensive data

• RentTrack measures only live TV shows

• RentTrack uses a smaller sample size

• RentTrack focuses on radio audiences

Who are the primary customers of RentTrack?

• Online streaming platforms

• Movie production companies

• Individual TV viewers

• Large advertising agencies and TV networks

Why is accurate viewership data important for advertisers?

• To increase the number of TV channels

• To reduce advertising costs

• To create more TV shows

• To ensure their campaigns reach the right audience

How has the way people watch network TV changed according to the video?

• People watch on various devices and at different times

• TV is no longer a popular medium

• Viewership has decreased significantly

• People only watch TV live now