TV Ratings: How Rentrak Competes With Nielsen

The video discusses Rentrak's role in measuring movies and TV viewership, comparing its methods to Nielsen's. It highlights Rentrak's use of big data and its customer base, including advertising firms and TV networks. The video also explores viewer engagement and changing TV viewing habits, emphasizing the importance of accurate measurement for advertisers.

What is the primary function of the company Track as described in the text?

How does Track measure audience engagement compared to Nielsen?

Who are the primary customers of Track, and what do they seek from the service?

What are some of the challenges advertisers face in today's media landscape according to the text?

In what ways has viewer behavior changed regarding how they watch shows?