Mayer Has a Huge Challenge Ahead at Yahoo: Klein

Mayer Has a Huge Challenge Ahead at Yahoo: Klein

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the winners and losers in the media and technology sectors, focusing on the role of the FCC, the success of Vice, HBO, and GoPro, and the challenges faced by Yahoo and others. It explores business strategies, content creation, and the evolving media landscape.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main factor slowing down media deals according to the discussion?

The rapid pace of technological advancements

The lack of interest from investors

The regulatory role of the FCC

The competition from international markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which media figure is noted for positioning their brand as a source of millennial news?

Marissa Mayer

Shane Smith

Nick Woodman

Richard Pepler

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following was NOT mentioned as a winner of the year?

Nick Woodman

Marissa Mayer

Richard Pepler

Shane Smith

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Marissa Mayer face at Yahoo?

Increasing mobile advertising revenue

Competing with Google and Facebook in internet advertising

Expanding Yahoo's technology division

Reducing the company's workforce

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did GoPro transition its business model?

From a media company to a retail company

From a content company to a technology company

From a technology company to a content company

From a device company to a service company

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Steve Arterburn's successful channel?

Offering religious and spiritual content

Providing daily news updates

Streaming music and entertainment

Broadcasting live sports events

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is discussed in relation to building channels around personalities?

Investing in high-budget productions

Developing channels for personalities with large followings

Creating content based on audience feedback

Hiring celebrities for brand endorsements