Six Key Fundamentals to Sustainable Strategy

The video discusses six key fundamentals necessary for a successful sustainability strategy: establishing a business case, defining sustainability, engaging stakeholders, setting a baseline, creating a vision, and securing management support. It highlights the 'year four problem' where organizations often falter due to changes in these fundamentals. A case study of a municipality's tree planting initiative illustrates the importance of a systemic approach, involving all stakeholders to avoid unintended consequences.

What is the first fundamental for a successful sustainability strategy?

• Defining sustainability

• Engaging stakeholders

• Setting a vision or 'North Star'

• Having a clear business case

Why is it important to define sustainability for your organization?

• To comply with legal requirements

• To increase profits

• To ensure everyone is on the same page

• To reduce employee turnover

What is the 'year four problem' in sustainability strategies?

• A failure to meet environmental regulations

• A lack of initial planning

• A shift in stakeholder needs or management support

• An increase in sustainability costs

What mistake did the municipality make in their tree-planting initiative?

• They planted trees in a non-native environment

• They did not consider the growth of trees under power lines

• They failed to secure funding for the project

• They used non-sustainable materials

What approach should be taken when developing a sustainability strategy?

• Rely on external consultants

• Prioritize short-term gains

• Consider financial, social, and environmental perspectives

• Focus solely on environmental aspects