Will Apple's Smaller IPhone Be a Hit or a Miss?

Will Apple's Smaller IPhone Be a Hit or a Miss?

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Apple's launch of the iPhone SE, highlighting its strategic pricing aimed at markets like China and India. It contrasts the SE with older models and previous attempts like the 5C. The video also covers Apple's enterprise focus with the iPad Pro and touches on the potential industry-wide impact of a legal case involving Apple and the US government.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary market for the new iPhone SE according to the transcript?

European consumers

American consumers

Chinese and Indian consumers

Australian consumers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key question regarding consumer preference for the iPhone SE?

Whether consumers prefer a tablet over a phone

Whether consumers prefer a cheaper Android phone

Whether consumers prefer a smaller screen new iPhone over a larger screen old iPhone

Whether consumers prefer a larger screen new iPhone

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the iPhone SE differ from the iPhone 5C?

The SE is targeted at enterprise customers

The SE has a larger screen

The SE is cheaper and not downgraded

The SE is more expensive and downgraded

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's strategy with the smaller iPad Pro?

Competing with gaming tablets

Targeting enterprise customers

Focusing on educational institutions

Targeting the consumer market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of the legal case between Apple and the US government on the industry?

It will only affect Apple

It will have no impact on the industry

It will impact all vendors and industry players

It will lead to a decrease in smartphone usage