CLEAN : Interview of Lego's CEO: company net profit up 16% in 2014

The transcript discusses the company's growth and popularity, particularly in China, where it has seen significant expansion. It emphasizes the importance of creativity and innovation in maintaining success. The company is also exploring digital transformation with products like Legal Fusion, which integrates physical and digital play, indicating a strong future focus on technology.

What is one reason for the company's increasing popularity among children?

• The rise of digital gaming

• The trend of creativity and self-expression

• The decrease in toy prices

• The expansion of retail stores

What has been a significant factor in the company's growth in China?

• The increase in middle-class households

• The reduction of import taxes

• The decline of local competitors

• The introduction of new toy lines

Why is continuous innovation important for the company?

• To expand into new countries

• To comply with regulations

• To reduce production costs

• To maintain its market share

What is Legal Fusion?

• A product that combines physical and digital play

• A marketing campaign for adults

• A digital platform for legal advice

• A new line of educational books

How does Legal Fusion enhance the play experience?

• By offering virtual reality experiences

• By allowing children to scan bricks into a game

• By providing online tutorials

• By connecting with social media platforms