VOICED: Japanese chain Uniqlo takes on fashion giants

Uniqlo, a major Japanese clothing brand, is a significant player in Japan with 761 stores. Known for affordable, well-made clothes, it has a loyal customer base. Led by Tadashi Yanai, Uniqlo aims to expand globally, challenging brands like H&M, Zara, and GAP by focusing on quality over fashion. With flagship stores in New York and London, Uniqlo is targeting the European market, starting with Paris, and plans to expand to Russia. The brand has achieved $8 billion in sales this year and plans to open more stores if successful in Paris.

What is one of the reasons for Uniqlo's popularity among Japanese youth?

• Limited store locations

• Affordable and well-made clothing

• High fashion designs

• Exclusive collaborations with designers

Who is the leader of Uniqlo and what is his status in Japan?

• Tadashi Yanai, Japan's wealthiest man

• Hiroshi Mikitani, a famous entrepreneur

• Masayoshi Son, a tech mogul

• Kazuo Inamori, a renowned philanthropist

What is Uniqlo's strategy to compete in the global market?

• Focusing on high fashion trends

• Offering affordable cashmere and basics

• Reducing the number of stores

• Collaborating with luxury brands

Which cities have Uniqlo's flagship stores?

• Berlin and Moscow

• Paris and Milan

• New York and London

• Tokyo and Osaka

What is Uniqlo's next target market after Paris?

• India

• Brazil

• Australia

• Russia