Twitter's Possible Buyers: Why Disney May Be the Best Bet

Twitter's Possible Buyers: Why Disney May Be the Best Bet

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses potential strategies for Disney to distribute content without relying on cable bundles, highlighting Twitter as a platform for distribution. It also examines Salesforce's interest in acquiring Twitter, suggesting that the motivation may be driven by Marc Benioff's ambition. The video further explores Google's potential acquisition of Twitter, considering antitrust issues that could arise, especially in the EU and US markets.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Disney's main challenge in content distribution as discussed in the video?

Distributing content without cable bundles

Competing with Netflix

Finding new cable bundle partners

Creating original content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Twitter considered a valuable platform for Disney?

It is a leading theme park operator

It offers a large library of movies

It provides a platform for content distribution

It has a strong cable network

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason Salesforce might be interested in acquiring Twitter?

To leverage its marketing cloud capabilities

To expand its theme park business

To enter the cable TV market

To acquire a movie studio

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential issue for Google in acquiring Twitter?

Lack of interest in social media

Antitrust concerns

Insufficient financial resources

No existing collaboration with Twitter

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Google's acquisition of Twitter affect its competition with Facebook?

It would make Google a smaller competitor

It could raise antitrust issues

It would have no impact

It would lead to a merger with Facebook