Instagram's Systrom: New Logo Is About Creativity

The video discusses the challenges and considerations involved in changing a company's logo. It highlights the importance of preparation, the reasons behind the redesign, and the goals of creating a versatile and simple brand identity. The role of the design team and the evolution of brands towards simplicity are emphasized. Personal insights and lessons learned from the process are also shared.

What is a common challenge companies face when changing their logo?

• Making it look good on billboards

• Dealing with public opinion

• Finding the right colors

• Ensuring it is easy

What was the primary reason for the company's logo redesign?

• To focus solely on photography

• To emphasize creativity

• To make it more complex

• To follow a trend

What was a key consideration for the new logo design?

• It should be colorful

• It should be similar to the old logo

• It should be monochrome

• It should be versatile across mediums

What trend do big brands like Apple and AT&T follow in their logo designs?

• From iconic to generic

• From simple to complex

• From complex to simpler

• From colorful to monochrome

What is the speaker's final takeaway about the logo redesign process?

• It will be easy

• It will be challenging but worthwhile

• It will be unnecessary

• It will be quick