BMW Unveils New Logo ... Sort Of

BMW Unveils New Logo ... Sort Of

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BMW has unveiled a new version of its iconic circle logo, which features a more transparent design and flatter text while retaining its classic blue and white colors. This new logo, representing the mobility of the future, will not be used on production vehicles but debuted on a proposed electric vehicle concept. The redesign aligns with the challenges and opportunities of digitization. This marks the sixth logo design since BMW's founding, with the last redesign occurring in 1997.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main changes in the new BMW logo design?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What colors are retained in the new BMW logo?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does BMW's Senior Vice President say the new logo represents?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

When was the last time BMW unveiled a new logo before this redesign?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How many logo designs has BMW had since its founding?

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