Instagram's Systrom: New Logo Is About Creativity

The video discusses the challenges and considerations involved in changing a company's logo. It highlights the importance of preparation, the reasons behind the redesign, and the goals of creating a versatile and simple brand identity. The role of the design team and the evolution of brands towards simplicity are emphasized. Personal insights and lessons learned from the process are also shared.

In what ways did the speaker want the new logo to be versatile?

What did the speaker learn from the logo change process?