How Starbucks Found Its Mythical Mermaid

Starbucks was founded in Seattle in 1971 by three friends inspired by the novel Moby Dick. They named their company after the first mate, Starbuck, and created a logo featuring a two-tailed siren. The logo, initially brown, was later changed to green to symbolize freshness. Over the years, the siren's design evolved, including a redesign in 2011 that added asymmetry to make her appear more human. Today, Starbucks is a global brand with a presence in 76 countries and a brand value exceeding $8.7 billion.

What inspired the name of the Starbucks company?

• A historical ship

• A type of coffee bean

• A character from a novel

• A famous coffee plantation

What was the original color of the Starbucks logo?

• Red

• Brown

• Blue

• Green

What mythical creature is featured in the Starbucks logo?

• A dragon

• A phoenix

• A siren

• A unicorn

What change was made to the Starbucks logo in 2011?

• It was given a longer shadow on the left side

• It was changed to a different mythical creature

• It was changed to a single-tailed mermaid

• It was redesigned with rounder details

How many countries can the Starbucks logo be spotted in?

• 50

• 76

• 100

• 150