Ghosn: Autonomous Technology Fundamental for the Future

The transcript discusses Nissan's strategies to gain market share in the US, focusing on autonomous drive technology, zero emissions, and connected cars as differentiators. It highlights consumer expectations for safer and more productive driving experiences. The conversation also touches on the impact of US-Mexico trade policies on Nissan's manufacturing strategies, emphasizing the need to adapt to potential changes in trade agreements and tariffs.

What is one of the key benefits of autonomous driving technology according to the transcript?

• It reduces the cost of car manufacturing.

• It allows drivers to engage in other activities while driving.

• It increases the speed of the vehicle.

• It eliminates the need for a driver entirely.

What was the consumer response to Nissan's limited autonomous driving test in Japan?

• Less than 20% opted for it.

• It was only available in the U.S.

• It was not well-received.

• More than 60% opted for it.

Besides autonomous cars, what other factors does Nissan consider important for gaining market share in the U.S.?

• Reducing the number of car models.

• Focusing solely on luxury vehicles.

• Only focusing on electric vehicles.

• Emphasizing traditional car attributes and connected services.

How does Nissan plan to adapt to potential changes in U.S. policies under the new administration?

• By stopping production in North America.

• By waiting to understand the new policies before making decisions.

• By moving all production to Europe.

• By immediately increasing production in Mexico.

What is Nissan's stance on the potential changes to NAFTA and U.S. policies?

• They will increase production in Asia.

• They will stop exporting to the U.S.

• They plan to ignore any changes.

• They will adapt their strategy based on new policies.