What significant achievement did Hilton accomplish in terms of brand launch?
Why Hilton Worldwide CEO Nassetta Is Optimistic for 2017

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Launched the least successful brand in its history
Launched a brand that failed to gain traction
Launched a new brand with 400 deals in the first year
Launched a brand with no deals in the first year
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What percentage of Hilton's business was held up by leisure business last year?
100%
25%
75%
50%
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the expected impact of potential tax reforms on Hilton?
A decrease in market share
An increase in available capital for reinvestment
A decrease in available capital
No impact on earnings
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Hilton's approach to growth compared to Marriott?
Hilton prefers acquisitions over organic growth
Hilton only grows through partnerships
Hilton focuses on organic growth rather than acquisitions
Hilton has no growth strategy
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main reason Hilton prefers organic growth?
It requires more capital investment
It allows for better customer-focused brand development
It is less profitable
It is faster than acquisitions
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Hilton plan to develop new brands?
By acquiring existing brands
By launching multiple brands simultaneously
By focusing on customer research and launching one at a time
By ignoring customer feedback
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Hilton's strategy for ensuring successful brand launches?
Taking a careful, one-at-a-time approach
Ignoring market research
Relying solely on internal capital
Launching all brands at once
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